This page presents original surveys and research conducted by The Third Family in collaboration with academics and researchers.
For Researchers
120,000 total users, 7,000 monthly active users.

Increasing year over year.

Voluntary survey results (N=486) (as of February 2025)

Voluntary survey results (N=486) (as of February 2025)

Mapped high-usage regions (as of May 2025). Users from all over Japan.

High usage at night (as of May 2025).

Voluntary survey (as of April 2025). Primarily middle school students, ranging from elementary to university.

More male users than comparable services (as of May 2025).

Analysis of the most common topics across 120,000 posts from 2021 to June 2025. Topics such as not wanting to go to school, sibling discrimination, and suicidal ideation were identified.
※ Based on Tada (2026) “Analysis of psychological abuse based on bulletin board post data”

Based on 120,000 posts from 2021 to June 2025, visualizing which words appear together centered on “parents.” Suggests many struggles relate to the parent-child relationship.
Based on Tada (2026) “Analysis of psychological abuse based on bulletin board post data”

Frequent words from 120,000 posts visualized by font size. Posts about parents are central, but school and friends also appear frequently.
※ Based on Tada (2026) “Analysis of psychological abuse based on bulletin board post data”

Approximately 30–50% attend cram school (as of February 2026).
Note: Comparing results from different survey years (2023 and 2026); direct comparison has limitations.

15% of users are from single-parent households (as of February 2026).

Daycare usage is approximately 20 percentage points higher than other surveys (as of February 2026).
Note: Retrospective survey format; memory accuracy has inherent limitations.

54% of users are from dual-income households (as of February 2026).
Note: This survey targets child-rearing households, while the comparison statistic covers all married couples including elderly non-working households.

"Scared of others' judgment" and "school atmosphere is suffocating" (July–August 2025).

93% have felt like "disappearing from this world" as summer break ends (July–August 2025).

"Vague anxiety," "studies," "family" (July–August 2025).

94% report differences between their own and their parents' career aspirations (as of December 2024).
Note: Based on children's perception of 'what my parents think my future should be', not direct parental responses.
